Brand Guide
Rihm Brand Guide
Welcome to the Rihm Family Companies brand guide. Please refer to this guide when using our brand elements including logos and colors. For approvals or additional permissions to use our brand assets, please contact Marketing@RihmFamilyCompanies.com. Thank you!Logos
The red and black logos for each of our companies are the primary and preferred logo. This version of our logo should be used in most cases, when possible.
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For dark backgrounds, please use our alternate logo options (all white, all black or all red).
Always allow ample spacing around our logos. Tip: use the width of the 3 lines in our logo, or the height of the letters to measure the space.
Rihm Family Companies, Rihm Kenworth, and Rihm Leasing logos are available for download as JPGs. If you request a different format, please contact Marketing@RihmFamilyCompanies.com. By downloading these assets, you agree to follow guidelines for their use.
Colors
Primary Color Palette
Rihm’s primary colors include black and red. Red should be used in design elements or text that needs attention or emphasis.
- Pantone Black (#000000)
- Pantone 186 C (#C8102E)
Secondary Colors
The colors in Rihm’s secondary palette can be used for additional design elements and in certain cases, text. If you’d like to use other colors with a Rihm branded project, please contact Marketing@RIhmFmailyCompanies.com.
- Pantone Cool Gray 8 C (#888B8D)
- Pantone Cool Gray 3 C (#C8C9C7)
- Pantone Warm Gray 8 C (#8C8279)
- Pantone Warm Gray 3 C (#BFB8AF)
Typography
Rihm’s fonts include Myriad Pro, Exo, Insignia and Rockwell. If those fonts are not available to use or you need a web-based font, we prefer Arial font be used in place of Myriad Pro and Times New Roman in place of Rockwell..jpg)