The Importance of E-commerce Sites During a Parts Shortage

The goal of Paccar Parts’ e-commerce platform is to provide its dealer network with the easiest, most user-friendly e-commerce platform in the marketplace.

“That includes ensuring our dealers have great retail availability, making sure we have good availability in our distribution centers and that the e-commerce piece of this is making it extremely easy for end customers to find what they’re looking for and getting it as soon as possible,” says Joe Hutchins, director of e-commerce, Paccar Parts, which encompasses Kenworth, Peterbilt and TRP.

“A big feature for us is … our fleet integration capabilities so we can take our platform and integrate it directly with the fleet’s procurement system. That’s a real popular offering [because] everyone is looking to promote efficiency within their parts procurement operation,” Hutchins says.

The site offers flexible and predictive searches, so as a customer begins to type in a search, after three characters, they get a drop-down menu with all the parts that contain those three characters, expediting the search process. This site also displays related parts and includes 360-degree images of the parts “so customers can look at the part they need and compare it to one that might be sitting on a counter in front of them,” Hutchins says.

Read the full article.  Contact your Rihm Kenworth sales rep or parts department to get set up on the Online Parts Counter.